Develop sponsorship plans tailored to the company's objectives, identify relevant sports properties, negotiate sponsorship deals, and activate sponsorships through branded experiences.
Integrate the company's brand into sports-related content, events, and platforms to increase brand visibility, awareness, and affinity among sports fans and audiences.
Utilize data analytics tools and methodologies to measure the effectiveness of sports marketing initiatives, track key performance metrics, and provide actionable insights for optimizing future campaigns and investments.
Manage relationships and partnerships with sports organizations, athletes, teams, leagues, and events on behalf of the company, ensuring successful collaboration and alignment with brand objectives.
Create engaging fan experiences, activations, and promotions that leverage sports events, venues, and audiences to connect with fans, drive interaction, and foster brand loyalty and advocacy.
Develop GTM strategies and execute activations to engage 71 millions U.S. Hispanics (20.5% of total pop) possessing $2.6 trillion spending power (12% of total buying power) who love all sports and are tech-savvy.
Plan and execute live events, sponsor activations, and experiential marketing campaigns that leverage sports themes, venues, and audiences to create memorable brand experiences and generate buzz and excitement.
Leverage sports partnerships and platforms to showcase the company's latest innovations, thought leadership, and industry expertise, positioning it as a leader and innovator within the sports and technology sectors.
Develop digital marketing strategies and manage social media channels to promote the company's brand, products, and initiatives within the sports ecosystem, maximizing reach, engagement, and conversion opportunities.
Produce compelling content, such as videos, social media campaigns, and experiential activations that leverage sports themes, narratives, and partnerships to engage audiences and drive brand awareness and engagement.
Establish and nurture communities of sports fans and enthusiasts around the company's brand, products and values through strategic partnerships, fan engagement initiatives, and user-generated content campaigns.
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