Frequently Asked Questions

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Primary Key Performance Indicators (KPIs) for a B2B (Business-to-Business) tech company can vary depending on the company's goals, industry, and business model. However, here are some common KPIs that B2B tech companies often track:

1. Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer, including sales and marketing expenses. Monitoring CAC helps assess the efficiency of sales and marketing efforts.
2. Customer Lifetime Value (CLV or LTV): The total revenue generated from a customer over the entire duration of their relationship with the company. CLV helps determine the long-term profitability of acquiring and retaining customers.
3. Conversion Rate: The percentage of leads or prospects that convert into paying customers. Tracking conversion rates helps evaluate the effectiveness of sales and marketing strategies.
4. Sales Pipeline Metrics: Metrics such as the number of leads, opportunities, and deals in the sales pipeline, as well as the average deal size and the length of the sales cycle. Monitoring the sales pipeline helps assess sales performance and forecast future revenue.
5. Retention Rate: The percentage of customers who continue to use the company's products or services over time. A high retention rate indicates customer satisfaction and loyalty.
6. Customer Churn Rate: The percentage of customers who stop using the company's products or services over a given period. Monitoring churn rate helps identify and address customer satisfaction issues.
7. Average Revenue Per User (ARPU): The average amount of revenue generated per user or customer over a specific period. ARPU helps assess the monetization efficiency and value of each customer.
8. Customer Satisfaction Score (CSAT): A measure of customer satisfaction based on surveys or feedback collected from customers. CSAT helps identify areas for improvement in product quality, customer service, and overall customer experience.
9. Net Promoter Score (NPS): A measure of customer loyalty and satisfaction based on the likelihood of customers to recommend the company's products or services to others. NPS provides insights into overall customer sentiment and brand advocacy.
10. Product Usage Metrics: Metrics such as active users, engagement rate, and feature adoption rate provide insights into how customers are using the company's products or services and help identify opportunities for product improvements and upselling.

These are just a few examples of primary KPIs that B2B tech companies may track to measure performance, assess customer satisfaction, and inform strategic decision-making. The specific KPIs used may vary based on the company's industry, target market, and objectives.

Primary Key Performance Indicators (KPIs) for a B2C (Business-to-Consumer) tech company can vary depending on the specific goals and objectives of the company, but some common KPIs include:

1. Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer, including marketing and sales expenses. Monitoring CAC helps assess the efficiency and effectiveness of customer acquisition strategies.
2. Customer Lifetime Value (CLV or LTV): The total revenue generated from a customer over the entire duration of their relationship with the company. CLV helps determine the long-term profitability of acquiring and retaining customers.
3. Churn Rate: The percentage of customers who stop using the company's products or services over a given period. A high churn rate can indicate dissatisfaction or problems with the product, customer service, or overall customer experience.
4. Monthly Active Users (MAU) or Daily Active Users (DAU): The number of unique users who engage with the company's product or service within a specific time frame (usually monthly or daily). MAU and DAU measure user engagement and the popularity of the product.
5. Retention Rate: The percentage of customers who continue to use the company's product or service over time. A high retention rate indicates customer satisfaction and loyalty.
6. Conversion Rate: The percentage of website visitors or app users who complete a desired action, such as making a purchase, signing up for a trial, or subscribing to a newsletter. Monitoring conversion rates helps optimize marketing and user experience strategies.
7. Average Revenue Per User (ARPU): The average amount of revenue generated per user over a specific period. ARPU helps assess the monetization efficiency and value of each customer.
8. Net Promoter Score (NPS): A measure of customer satisfaction and loyalty based on the likelihood of customers to recommend the company's product or service to others. NPS provides insights into overall customer sentiment and brand advocacy.
9. Customer Satisfaction Score (CSAT): A measure of customer satisfaction based on surveys or feedback collected from customers. CSAT helps identify areas for improvement in product quality, customer service, and overall customer experience.
10. Website and App Engagement Metrics: Metrics such as bounce rate, session duration, pages per session, and click-through rate (CTR) provide insights into user behavior and engagement with the company's website or app.

These are just a few examples of primary KPIs that B2C tech companies may track to measure performance, assess customer satisfaction, and inform strategic decision-making. The specific KPIs used may vary based on the company's industry, business model, and objectives.

$60,000. Sponsorship of assets, activation costs, and additional management hours are additional and varies per company.

At Eros Sports, we stand apart from other sports marketing firms for several key reasons. With a track record of founding both sports marketing and media firms, as well as tech companies, our team brings a unique perspective to the table. This diverse background provides us with a deep understanding of how sports marketing integrates into the broader marketing landscape, ensuring alignment with internal metrics and investor expectations.

Moreover, our extensive experience spans both traditional sports marketing methods and the latest industry trends. Unlike others, we don't favor one approach over the other. Instead, we excel at merging the best of both worlds. This allows us to offer comprehensive solutions that leverage the strengths of traditional methods while embracing the opportunities presented by emerging trends, ensuring maximum impact for our clients.

Yes, the concierge service model is available to non-tech companies. We have worked with consumer packaged goods (CPG), apparel, sporting goods, financial services, automotive, finance, insurance, military, and other sectors.